What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the physical sciences to create or understand an ad. And you should never, ever, under any circumstances, kill an ad because it is not literal enough. [...]

Our ego can get in the way of marketing our business.  From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way. If it’s all [...]