People like a “special” price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special. Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified [...]

One of the hardest presentations to make is the entrepreneurial pitch. You have a great idea for a business and you want someone to give you money to make it happen. The problem is that venture capitalists, angel investors, and even rich uncles are heavily predisposed against you. Why? Because 99% of the pitches they [...]

Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses. Whether it is a chamber of commerce or a trade association, members have common problems, issues and concerns. By sharing issues and resolutions, [...]