When you work with the “perfect” client, life is wonderful and business is simple.  The perfect client pays on time, is thrilled with your work, tells all of her friends about you, and makes doing what you do easy.  If you could replicate the perfect client, then business wouldn’t be difficult, right? Let’s discuss how [...]

The competition is fierce and ad budgets are tighter than ever.  If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie. Give your product a distinct personality. OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted [...]

As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk: -Being hounded by creditors? -Declaring bankruptcy? -Being denied a mortgage? -Paying more than your fair share of interest on your loans? -Losing [...]